Studio Journal
A space where I share thoughts, lessons, and insights from my work in branding and design—from the studio, from projects, from running a small business, and from more than 20 years of experience in design.
DESIGNHow a Brand Board Helps Your Small Business Stay Consistent
As a small business owner, you want your brand to be recognizable, professional, and memorable. But keeping your brand consistent can be challenging…
How to Make Text Stand Out from a Busy Background
Find out how to make text stand out against busy backgrounds with 4 simple techniques that designers use.
3 Simple Steps to Define Your Target Audience
Not reaching your ideal clients? This post will help you define a target audience in 3 simple steps.
Is it Time to Rebrand Your Small Business?
Thinking about rebranding? Small businesses need to consider certain factors before making the leap to rebrand. See if the time is right for you.
How to Create a Simple Brand Style Guide for Your Small Business
A brand style guide doesn’t have to be complicated. Find out how to create a simple brand style guide with a one-page document for your small business.
Design Basics: How to Use the Typographic Hierarchy on Your Website
How to use typographic hierarchy to create a website design that’s cohesive, visually attractive, and engaging for your reader.
5 Different Logo Styles: Which is Best for Your Business?
In this post, you’ll learn about the 5 different logo styles: Wordmarks, Monograms, Combination marks, Brand marks, and Emblems and which logo style would work best for your business.
The Best Modern Font Pairings for Squarespace
I share tips on selecting right brand fonts and provide a free list of the 5 best modern font pairings for Squarespace.
How to create a brand story in 3 easy steps
Learn how to write an authentic brand story that connects with your audience and gets your customers excited about your brand.
Easy to read fonts: 10 best clean fonts for your website
What comes to mind when someone mentions that a website is simple and clean?
What is brand marketing? How to achieve brand success with consistency
Your logo is critical. No matter what industry you’re in, whether you run a large corporation or you’re an entrepreneur just starting out, we all know the importance of a brand’s logo.
Your Branding Checklist
So you’ve come up with a great idea for a business, all of your friends love the idea.