Studio Journal
A space where I share thoughts, lessons, and insights from my work in branding and design—from the studio, from projects, from running a small business, and from more than 20 years of experience in design.
DESIGNHow a Brand Board Helps Your Small Business Stay Consistent
As a small business owner, you want your brand to be recognizable, professional, and memorable. But keeping your brand consistent can be challenging…
Less is More: Why a Simple Website Design is Better for Your Business
When I create simple website designs for my clients, I like to incorporate elements from Japanese minimalism.
5 Key Points to Organize and Create Successful Event Collateral
Imagine for a moment that you paid a lot of money to exhibit at the largest, most popular event in your industry.
15 ways to optimize on-page SEO for your website
One of the best ways to increase your Google ranking is to work on your on-page SEO.
5 Benefits of Blogging to Grow Your Business
Blogging takes a time commitment and requires a lot of effort. You have to research a topic, do keyword research using tools such as…
4 Tips for Engaging Your Target Audience with Typography
When you visit a website and the text is hard to read, what do you do? Do you continue to read or stop reading…
How to Create Your Unique Selling Proposition (USP)
I wrote a blog article about how to define your target audience the other day. Today I’m going to provide a step-by-step process…
The Difference Between RGB and CMYK
Are you sometimes frustrated when the colors on your print marketing materials look different from the colors you see on your computer monitor?
Clean and Elegant Google Fonts for Your Website
Selecting the right fonts for your website can be overwhelming. Here’s how to find the perfect clean and elegant Google fonts for your site. Make sure to get your free font pairing guide.
Why Infographics Are Important in Your Marketing
For most businesses these days, the biggest challenge is to create great content that stands out from the crowd. As of 2017, there were a total of 38 billion Internet users and 2 million blog posts published every day. Can you believe it? How can you grab your target audiences’ attention quickly?