SIMPLICITY IN MIND
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Your go-to resource for branding tips, design tutorials, and visual marketing guidance—designed to help your small business grow.
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How a Brand Board Helps Your Small Business Stay Consistent
As a small business owner, you want your brand to be recognizable, professional, and memorable.
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Brand Clarity Workbook
Get clarity on your brand before creating a visual brand identity. This 19-page workbook is a step-by-step guide to building a successful brand that attracts your ideal clients.
How to Add a Favicon to Your Squarespace Website
What’s a favicon, and why does it matter? Click here to see why you need a professional-looking favicon for your brand.
15 Motivational Business Quotes to Help You Manage Perfectionism
No one wants to fail. Please check out my favorite motivational business quotes to help you stay motivated as you manage perfectionism in your small business.
A Step by Step Guide: Getting Started with Squarespace for your Small Business
In this beginner’s guide, I will walk you through getting your Squarespace website up, running, and ready for business in 10 easy steps.
How to Create a Simple Brand Style Guide for Your Small Business
A brand style guide doesn’t have to be complicated. Find out how to create a simple brand style guide with a one-page document for your small business.
Design Basics: How to Use the Typographic Hierarchy on Your Website
How to use typographic hierarchy to create a website design that’s cohesive, visually attractive, and engaging for your reader.
5 Different Logo Styles: Which is Best for Your Business?
In this post, you’ll learn about the 5 different logo styles: Wordmarks, Monograms, Combination marks, Brand marks, and Emblems and which logo style would work best for your business.
The Best Modern Font Pairings for Squarespace
I share tips on selecting right brand fonts and provide a free list of the 5 best modern font pairings for Squarespace.
How to add Google Analytics to your Squarespace website
Not sure how your website is performing? Here’s a step-by-step guide to add Google Analytics to your Squarespace website.
How to build a website brand for your online business
Creating a website? Follow these 9 simple steps to build a powerful website brand to attract your ideal client.
How to create a brand story in 3 easy steps
Learn how to write an authentic brand story that connects with your audience and gets your customers excited about your brand.
Easy to read fonts: 10 best clean fonts for your website
What comes to mind when someone mentions that a website is simple and clean?
What is brand marketing? How to achieve brand success with consistency
Your logo is critical. No matter what industry you’re in, whether you run a large corporation or you’re an entrepreneur just starting out, we all know the importance of a brand’s logo.