BRANDING PACKAGES FOR SMALL BUSINESSES

Custom Brand Identity Design Services

Create a simple, authentic brand presence that helps you connect with the right clients.

If you’re looking for more than just a logo, and you want…

  • Your brand to look professional and trustworthy

  • Your brand to stand out from competitors

  • Your brand to feel authentic and true to your business

  • Your brand image to be consistent

  • Your brand to have a clear online presence

You’re in the right place!

Natsumi Nishizumi Design helps purpose-driven businesses create brands that are clear, trustworthy, and authentically yours—so you can attract the right clients with confidence.

See how I’ve partnered with clients to bring their brands to life.

Services

BASIC BRANDING PACKAGE

Mini Brand Identity

Timeline: 2 weeks

Investment: Starting at $2,600

A simple, strategic brand foundation when you need a professional presence without building out a full brand system—or when it’s time to give your brand a refined refresh.

Best for: Small businesses that already have a logo but need a refined, cohesive brand system, or those starting with a simple yet strategic identity.

Wondering if this is the right fit?

What’s Included:

Brand Clarity Session

  • Brand clarity call over Zoom (15-30 minutes)

  • Brand mood board creation

Logo Designs

  • Text-based primary logo

  • Letter mark logo

  • Browser icon

Mini Brand Style Guide

  • Logo variations showcase

  • Color palette

  • Font system & typography

Brand Board

REBRANDING PACKAGE

Full Brand Identity

Timeline: 4-5 weeks

Investment: Starting at $5,000

If you’ve been in business a while and you’re ready to step up your brand, this package gives you a full brand system with depth, consistency, and a clear personality. Together, we’ll design a brand that reflects your values, supports your growth, and feels simple yet refined.

Best for: Business owners who want a fully developed, strategic brand that aligns with their long-term vision and growth.

Wondering if this is the right fit?

What’s Included:

Brand Clarity Session

  • Brand clarity call over Zoom (30-45 minutes)

  • Brand mood board creation

Logo Designs

  • Primary logo

  • Secondary logo

  • Submark logo

  • Brandmark / Favicon

Brand Style Guide

  • 10-12 page document

  • Logo variations showcase & Logo usage

  • Color palette

  • Font system & typography

  • Patterns / Graphics

  • Stock photo curation

Brand Board

After Care

  • Follow-up call over Zoom

  • Post-delivery guidance for usage of logo files

  • Post-delivery availability to answer design questions

GRAPHIC DESIGN SERVICES

Brand Extensions

Need more than just a brand identity?
Extend your brand with marketing materials or ongoing design support. I’ll help keep your brand consistent, professional, and trustworthy, so you can focus on running your business with confidence.

Some examples of marketing materials I create:

  • Brochures & booklets

  • Annual reports, case studies

  • Social media graphics

  • Presentation documents

  • Business cards & stationery

What Does a Successful Branding Process Look Like?

  • 1. Clarity

    We start with a conversation to uncover the heart of your brand—your purpose, values, goals, and ideal audience. Then, I create a brand mood board that captures your brand’s look and feel, so we’re visually aligned before design begins.

  • 2. Design

    Using that foundation, I design your visual identity—logo, colors, fonts, and other brand elements—reflecting your brand personality in a simple and authentic way. You’ll provide feedback along the way to ensure everything feels just right.

  • 3. Delivery

    You’ll receive a complete, easy-to-use brand system, including logo files, a brand board, and a brand style guide with colors, fonts, and usage rules. Everything is designed to look professional and work in real life, so you can present your brand consistently and confidently.

Start your branding project

Client Celebration

"I had the pleasure of working with Natsumi to create logos both for my Feng Shui and my Human Resources business, and I couldn't be more satisfied with the results."

The logo she designed is not only visually convincing, but also reflects my brand identity in a subtle yet powerful way. The colors, fonts, and overall arrangement are exactly what I had hoped for—elegant, professional, and aligned with my brand values.

 Located in NYC, she worked closely with me (located in Germany), throughout the entire process despite of the different time zones and also bridged our different cultural perspectives.

 If you're looking for a branding specialist who combines creativity, professionalism, and a natural intuition for her clients’ aspirations, I highly recommend Natsumi.

Sabine Kullak, Founder of Self Element, Berlin in Germany

Frequently Asked Questions

  • For a full-custom branding project, I only work with one client per month. I only accept a limited number of clients to ensure high-quality results. I am typically booked 2 months in advance.

  • I ask for a 50% non-refundable deposit to officially book your project, which can be paid by check, bank wire transfer, or PayPal. Once we receive the final payment, all materials and files will be delivered to you.

  • Yes, I offer a payment plan. Custom branding can be a big investment. I ask for a 50% non-refundable deposit upfront to officially book your project. The remainder of the balance is divided into two or four payments.

  • All final logo designs and design elements come in different file formats including JPG, PNG, EPS, and SVG files. You can also edit and resize your logo or design elements as needed.

  • Yes, once a brand project is completed, I offer project-based design services to create marketing collateral and continue to help your brand grow. Please contact me for more details.

  • Before starting the logo design, I have a 30-minute clarity session with my clients over Zoom, and we create a brand visual mood board to ensure we are heading in the same visual direction. My clients are usually very pleased with how smoothly the logo design process goes.

  • "I had the pleasure of working with Natsumi to create logos both for my Feng Shui and my Human Resources business, and I cou"ldn't be more satisfied with the results."

    The logo she designed is not only visually convincing, but also reflects my brand identity in a subtle yet powerful way. The colors, fonts, and overall arrangement are exactly what I had hoped for—elegant, professional, and aligned with my brand values.

     Located in NYC, she worked closely with me (located in Germany), throughout the entire process despite of the different time zones and also bridged our different cultural perspectives.

     If you're looking for a branding specialist who combines creativity, professionalism, and a natural intuition for her clients’ aspirations, I highly recommend Natsumi.

    Sabine Kullak, Founder of Self Element, Berlin in Germany

  • "Natsumi vastly exceeded my expectations."

    Natsumi is an absolute pleasure to work with! I went into this process lacking brand clarity, but I’ve emerged from the process much more confident in my brand and its visual representation. Throughout the design process, Natsumi asked a lot of questions and listened carefully to my answers. Somehow, she was able to piece together the seemingly random bits I gave her and create something that perfectly reflects my brand.

    — Christine Goldfuss, Founder of Your Editing Friend, New York in USA

  • "Natsumi skillfully transformed my abstract concept into a beautiful logo and brand style." 

    The process flowed seamlessly, due to her exceptional communication, unwavering reliability, and adeptness at interpreting my ideas. The result is a truly lovely final product. Thank you, Natsumi!

    - Pamela Plowman, Founder of Golden Rule Schools, Idaho in USA

Meet Your Branding Partner

Hi, I’m Natsumi—I help small businesses create simple, authentic brands that connect with people. With over 20 years of design experience, I’ve learned that the best brands aren’t complicated—they’re clear, consistent, and true to you. My goal is to craft a brand that feels natural and memorable, so you can confidently grow your business and attract the right clients.

Schedule a Free Discovery Call