SIMPLICITY IN MIND
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Your go-to resource for branding tips, design tutorials, and visual marketing guidance—designed to help your small business grow.
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How a Brand Board Helps Your Small Business Stay Consistent
As a small business owner, you want your brand to be recognizable, professional, and memorable. But keeping your brand consistent can be challenging…
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Brand Clarity Workbook
Get clarity on your brand before creating a visual brand identity. This 19-page workbook is a step-by-step guide to building a successful brand that attracts your ideal clients.
How to Add a Favicon to Your Squarespace Website
What’s a favicon, and why does it matter? Click here to see why you need a professional-looking favicon for your brand.
A Step by Step Guide: Getting Started with Squarespace for your Small Business
In this beginner’s guide, I will walk you through getting your Squarespace website up, running, and ready for business in 10 easy steps.
How to Create a Simple Brand Style Guide for Your Small Business
A brand style guide doesn’t have to be complicated. Find out how to create a simple brand style guide with a one-page document for your small business.
Design Basics: How to Use the Typographic Hierarchy on Your Website
How to use typographic hierarchy to create a website design that’s cohesive, visually attractive, and engaging for your reader.
The Best Modern Font Pairings for Squarespace
I share tips on selecting right brand fonts and provide a free list of the 5 best modern font pairings for Squarespace.
Easy to read fonts: 10 best clean fonts for your website
What comes to mind when someone mentions that a website is simple and clean?
Less is More: Why a Simple Website Design is Better for Your Business
When I create simple website designs for my clients, I like to incorporate elements from Japanese minimalism.
5 Key Points to Organize and Create Successful Event Collateral
Imagine for a moment that you paid a lot of money to exhibit at the largest, most popular event in your industry.
Why a Simple Logo Is the Best Choice for Your Brand
If someone asked you to picture a logo in your mind, most likely it would be a simple logo design.
Wednesday Inspiration: Font & Typography | No.10
Dense is a elegant, geometric and compact sans-serif typeface designed by Charles Daoud.
Wednesday Inspiration: Font & Typography | No.9
Rozha One offers only one regular font, so it’s a great idea to pair with another font. Here is an example of…
Wednesday Inspiration: Font & Typography | No.8
Cinzel is a typeface inspired by first-century roman inscriptions and based on classical proportions. However, it’s not a simple…