The Blog
Welcome to your space for branding and design tips and visual marketing guidance—designed to help your small business grow with confidence.
DESIGNHow a Brand Board Helps Your Small Business Stay Consistent
As a small business owner, you want your brand to be recognizable, professional, and memorable. But keeping your brand consistent can be challenging…
DOWNLOAD YOUR FREEBrand Clarity Workbook
Get clarity on your brand before creating a visual brand identity. This 19-page workbook is a step-by-step guide to building a successful brand that attracts your ideal clients.
How many logo variations does your small business need?
Logo variations are a vital part of building a strong brand. But how many do you need? This post will explain how many logo variations your small business needs.
How to Visualize Your Brand with Visual Metaphors
Find out how to make text stand out against busy backgrounds with 4 simple techniques that designers use.
Is it Time to Rebrand Your Small Business?
Thinking about rebranding? Small businesses need to consider certain factors before making the leap to rebrand. See if the time is right for you.
How to Create a Simple Brand Style Guide for Your Small Business
A brand style guide doesn’t have to be complicated. Find out how to create a simple brand style guide with a one-page document for your small business.
Design Basics: How to Use the Typographic Hierarchy on Your Website
How to use typographic hierarchy to create a website design that’s cohesive, visually attractive, and engaging for your reader.
Less is More: Why a Simple Website Design is Better for Your Business
When I create simple website designs for my clients, I like to incorporate elements from Japanese minimalism.
Why a Simple Logo Is the Best Choice for Your Brand
If someone asked you to picture a logo in your mind, most likely it would be a simple logo design.
4 Tips for Engaging Your Target Audience with Typography
When you visit a website and the text is hard to read, what do you do? Do you continue to read or stop reading…
A Case Study of a Property Management Website
We recently completed a website project for Bedford Pro Management, a property management company…