SIMPLICITY IN MIND
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Your go-to resource for branding tips, design tutorials, and visual marketing guidance—designed to help your small business grow.
DESIGN
How a Brand Board Helps Your Small Business Stay Consistent
As a small business owner, you want your brand to be recognizable, professional, and memorable. But keeping your brand consistent can be challenging…
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Brand Clarity Workbook
Get clarity on your brand before creating a visual brand identity. This 19-page workbook is a step-by-step guide to building a successful brand that attracts your ideal clients.
Design Basics: How to Use the Typographic Hierarchy on Your Website
How to use typographic hierarchy to create a website design that’s cohesive, visually attractive, and engaging for your reader.
The Best Modern Font Pairings for Squarespace
I share tips on selecting right brand fonts and provide a free list of the 5 best modern font pairings for Squarespace.
4 Tips for Engaging Your Target Audience with Typography
When you visit a website and the text is hard to read, what do you do? Do you continue to read or stop reading…