What Does the Small Business Branding Package Include?
So… what do you actually get in a small business branding package?
If you’ve ever wondered that, you’re not alone. Maybe you’ve been thinking about hiring a designer and you're curious about what’s included but unsure if it’s the right time to make this investment. To help you decide if this is the right choice for you, let’s walk through it together in a simple, straightforward way so you’ll know what to expect and whether it will work well for your situation.
Branding is more than just a logo or pretty visuals. It’s about building trust, expressing your values clearly, and creating genuine connections with the people you serve. A thoughtful brand identity helps you show up with confidence and consistency, so you can attract the right clients and grow with intention.
If you’re here, chances are you’re looking for more than just a logo. You want a brand that reflects who you are, what you do, and why it matters. Your brand identity should be meaningful, clear, and uniquely you.
In this post, I’ll share what’s typically included in a small business branding package, what it usually costs, and what I offer. With this information, you’ll be prepared to make the best decision for your business.
What’s usually included in a small business branding package?
A branding package gives you a full visual toolkit so your business can show up consistently and professionally. Here’s what’s typically included:
Logo Design
Your primary logo plus variations (such as a submark or icon)
Brand Board
A one-page visual summary of your brand’s key elements
DESIGN
How a Brand Board Helps Your Small Business Stay Consistent
Brand Style Guide
A reference guide on how to use your brand visuals
Color Palette
A set of brand colors that reflect your unique personality
Typography System
Fonts that are easy to use and fit your brand voice
Graphic Elements
Icons, patterns, or imagery that align with your brand
With a branding package, your days of guessing which fonts or colors to use every time you create marketing assets are over — saving you a lot of time, money, and frustration.
How much do small business branding packages cost?
Branding packages vary widely in price depending on the experience level of the designer or studio, the depth of the strategy included, and the deliverables. Here's a general idea of what small business owners can expect when working with different types of providers:
Freelance Designers
Typical Range: $1,500 – $3,000+
Freelancers at various experience levels often offer essential branding packages that include the basics—like a logo, color palette, and font selection. These are ideal for startups or early-stage businesses looking for a simple foundation.
Design Studios
Typical Range: $3,000 – $6,000+
Design studios typically offer more comprehensive branding packages that go beyond the basics. These packages often include brand strategy, logo variations, a visual style guide, custom patterns, and graphic icons. Many studios also offer branded materials as optional add-on services.
Creative Agencies
Typical Range: $7,000 – $15,000+
Agencies offer a full-scale experience, often including deep brand strategy, multiple logo concepts, copywriting, and a complete brand system. This is ideal for established businesses requiring a lot of hands-on, personalized attention with frequent interactions.
While this listing of the different types of providers and their price ranges should help to give you an idea of what to expect when working with designers, remember that every designer structures their packages differently. The best way to get started on your small business branding package is to get clear on your goals, budget, and what you need most.
THE BRANDING PACKAGES
THE BRANDING PACKAGES
Introducing my branding package options
No matter which package you choose, we’ll follow a clear, supportive process. You’ll start by completing a short brand questionnaire and gathering sources of inspiration to guide our direction.
BASIC BRANDING PACKAGE
Mini Brand Identity
Perfect for service-based business owners who are not ready for a full brand identity or are looking for a light refresh.
What’s Included:
Brand Clarity Session
Custom Logo Designs
Brand Board
One-Page Brand Style Guide
Starting at $2,600
REBRANDING PACKAGE
Full Brand Identity
Perfect for established, growing small businesses ready to rebrand and align their visuals with the heart of their business.
What’s Included:
Brand Clarity Session
Custom Logo Designs
Brand board
10-12 Page Brand Style Guide
After Care Support
Starting at $5,000
Not sure which package is right for you?
Book a free discovery call or explore my branding services to learn more.
What’s the Design Process Like?
No matter which package you choose, we’ll follow a clear, supportive process. You’ll start by completing a short brand questionnaire and gathering sources of inspiration to guide our direction.
1. Discover & Clarity
We start with a strategy call to explore your brand’s mission, values, and ideal audience. Then I create a mood board that reflects your desired look and feel.
2. Design & Refine
Based on our strategy, I’ll design your logo, choose your brand colors and fonts, and build out your visual identity. You’ll be involved at key points to share feedback.
3. Deliver & Support
Once finalized, you’ll receive all your brand files, a brand board, and a style guide. I’ll also show you how to use your new brand with confidence.
Is my branding package right for you?
You’ll know you’re ready to invest in branding if:
• You’re done with DIY and want a more professional presence
• You want to attract more aligned, higher-paying clients
• You care about building a brand that reflects who you really are
I believe in the power of simplicity and clarity. In a crowded online world, clean and consistent visuals help you stand out, build trust, and make your business easier to remember.
With over 20 years of experience, I’ve seen how strong, easy-to-use branding can save time, reduce frustration, and make marketing feel effortless. Whether you’re designing something yourself or working with a team, having a clear brand system keeps everything aligned.
Here’s a look at a mini branding project I refreshed and created for my client.
THE CLIENT REVIEW
“I had the pleasure of working with Natsumi to create logos, and I couldn't be more satisfied with the results.”
The logo she designed is not only visually convincing, but also reflects my brand identity in a subtle yet powerful way. The colors, fonts, and overall arrangement are exactly what I had hoped for—elegant, professional, and aligned with my brand values.
If you're looking for a branding specialist who combines creativity, professionalism, and a natural intuition for her clients’ aspirations, I highly recommend Natsumi.
Sabine Kullak, Founder of Self Element, Berlin in Germany
Why I love working with small business owners
Over the years, I’ve worked with both large corporations and solo business owners. And while both have value, there’s something special about working with small businesses.
Most small businesses begin with a founder and a story — a purpose beyond just making money. Using their values as a guide, they build their companies around their passion and seek to work with people who share similar values.
I started my own design business because I also wanted to work with people who built their businesses with passion and purpose. I enjoy working with these like-minded individuals around the world and helping them achieve the life they desire.
Each business has a unique story. When we work together, I get to learn about what inspires you, what drives you, and what impact you’d like to make. And when your brand starts to take shape, it’s like everything clicks into place. That moment — when your brand finally feels like you — is my favorite part of the process.
I believe that good design is a tool for connection. It helps you show up, be seen, and build something that lasts. I’d love to help you build a brand that does just that.
Let's bring your brand vision to life, together.
I work 1:1 with small business owners who are ready to grow with clarity, confidence, and authenticity. If that sounds like you, let’s connect.
Book a free discovery call or explore my branding services to get started.
