The Blog
Welcome to your space for branding and design tips and visual marketing guidance—designed to help your small business grow with confidence.
DESIGNHow a Brand Board Helps Your Small Business Stay Consistent
As a small business owner, you want your brand to be recognizable, professional, and memorable. But keeping your brand consistent can be challenging…
DOWNLOAD YOUR FREEBrand Clarity Workbook
Get clarity on your brand before creating a visual brand identity. This 19-page workbook is a step-by-step guide to building a successful brand that attracts your ideal clients.
How to Design a Lead Magnet PDF eBook That Converts
Looking to grow your email list? Learn how to design and create a lead magnet PDF ebook
Creating a Simple Logo Design for a Counseling Practice
Logo design case study: How I created a logo design for a counseling practice to visually express their unique approach to therapy.
5 Mistakes to Avoid when Starting your own Business
Starting your own business? Here are 5 common startup mistakes that I wish I knew about.
How to Make Your Content Marketing Stand Out with Brand Typography
Is your content marketing missing the mark? Learn how brand typography can attract and engage more of your ideal clients.
The 5 Best Font Combinations for a Squarespace Blog
Selecting fonts for your Squarespace blog can be overwhelming. Here is a professional designer’s selection of the 5 best font combinations for your blog
3 Key Benefits of Simplicity in Your Small Business Branding
Learn about the power of branding simplicity and how it will help you reach more of your ideal clients.
5 Questions to Ask a Designer Before Booking a Branding Package
Wait! Before you put money down on that custom branding package, make sure you’ve asked your designer these 5 questions
The 5 Best Font Pairings for Premium Brands
Feeling overwhelmed trying to pick fonts for your high-end brand? Here are the 5 best font pairings for premium brands
Branding is Like Gardening: 3 Key Steps to Grow Your Brand
Trying to grow your brand? When your brand starts to grow, your business is thriving. Here are 3 key steps to grow your brand.
How to Create a Visual Brand Identity That Attracts Your Ideal Clients
Do you have a strong visual brand identity? In this article, I’ll show you how to create a visual brand identity that attracts your ideal clients.
Custom Brand Identity Design for Baker Amy
Building a Brand Identity - Case study: Creating a brand identity for a virtual cooking school that appeals to working moms.