Studio Journal
A space where I share thoughts, lessons, and insights from my work in branding and design—from the studio, from projects, from running a small business, and from more than 20 years of experience in design.
DESIGNHow a Brand Board Helps Your Small Business Stay Consistent
As a small business owner, you want your brand to be recognizable, professional, and memorable. But keeping your brand consistent can be challenging…
5 Questions to Ask a Designer Before Booking a Branding Package
Wait! Before you put money down on that custom branding package, make sure you’ve asked your designer these 5 questions
The 5 Best Font Pairings for Premium Brands
Feeling overwhelmed trying to pick fonts for your high-end brand? Here are the 5 best font pairings for premium brands
Branding is Like Gardening: 3 Key Steps to Grow Your Brand
Trying to grow your brand? When your brand starts to grow, your business is thriving. Here are 3 key steps to grow your brand.
Why Brand Storytelling is Important for Your Business Growth
Want to grow your business? Tell your brand story and make sure your brand storytelling includes these 4 key elements
How to Create a Visual Brand Identity That Attracts Your Ideal Clients
Do you have a strong visual brand identity? In this article, I’ll show you how to create a visual brand identity that attracts your ideal clients.
Building a Brand Style Guide: How to Create Your Color Palette
Working on creating your brand style guide? Learn how to create a color palette that gets attention and attracts more of your ideal clients.
What is Brand Purpose and Why is It So Important?
Do you know what your brand purpose is? This post will show you how to find your brand purpose and why it’s needed to connect with your ideal client.
Custom Brand Identity Design for Baker Amy
Building a Brand Identity - Case study: Creating a brand identity for a virtual cooking school that appeals to working moms.
How many logo variations does your small business need?
Logo variations are a vital part of building a strong brand. But how many do you need? This post will explain how many logo variations your small business needs.
5 Best Ways to Improve Your Blog Post Layout
Are you losing readers with an outdated blog post layout? Here’s how to improve your blog post layout to increase page views on your site.
Branding vs. Marketing: What’s the Difference?
What’s the difference between Branding vs. Marketing? In this article, I’ll show you how they work together to grow your business.
How to Visualize Your Brand with Visual Metaphors
Find out how to make text stand out against busy backgrounds with 4 simple techniques that designers use.