SIMPLICITY IN MINDWelcome to the Blog
Your go-to resource for branding tips, design tutorials, and visual marketing guidance—designed to help your small business grow.
DESIGNHow a Brand Board Helps Your Small Business Stay Consistent
As a small business owner, you want your brand to be recognizable, professional, and memorable. But keeping your brand consistent can be challenging…
DOWNLOAD YOUR FREEBrand Clarity Workbook
Get clarity on your brand before creating a visual brand identity. This 19-page workbook is a step-by-step guide to building a successful brand that attracts your ideal clients.
How to Visualize Your Brand with Visual Metaphors
Find out how to make text stand out against busy backgrounds with 4 simple techniques that designers use.
How to Create a Simple Brand Style Guide for Your Small Business
A brand style guide doesn’t have to be complicated. Find out how to create a simple brand style guide with a one-page document for your small business.
5 Different Logo Styles: Which is Best for Your Business?
In this post, you’ll learn about the 5 different logo styles: Wordmarks, Monograms, Combination marks, Brand marks, and Emblems and which logo style would work best for your business.
How to Create Your Unique Selling Proposition (USP)
I wrote a blog article about how to define your target audience the other day. Today I’m going to provide a step-by-step process…