Studio Journal
A space where I share thoughts, lessons, and insights from my work in branding and design—from the studio, from projects, from running a small business, and from more than 20 years of experience in design.
DESIGNHow a Brand Board Helps Your Small Business Stay Consistent
As a small business owner, you want your brand to be recognizable, professional, and memorable. But keeping your brand consistent can be challenging…
What is Your Brand Essence? A Guide to Your Visual Identity
Quick, describe your brand in 3 words. If you can’t, read this article on how to find your brand essence and why every small business needs one
How to Create a Simple Brand Style Guide for Your Small Business
A brand style guide doesn’t have to be complicated. Find out how to create a simple brand style guide with a one-page document for your small business.
What is brand marketing? How to achieve brand success with consistency
Your logo is critical. No matter what industry you’re in, whether you run a large corporation or you’re an entrepreneur just starting out, we all know the importance of a brand’s logo.
The Difference Between RGB and CMYK
Are you sometimes frustrated when the colors on your print marketing materials look different from the colors you see on your computer monitor?