SIMPLICITY IN MIND

Welcome to the Blog

Your go-to resource for branding tips, design tutorials, and visual marketing guidance—designed to help your small business grow.

DESIGN

How a Brand Board Helps Your Small Business Stay Consistent

As a small business owner, you want your brand to be recognizable, professional, and memorable. But keeping your brand consistent can be challenging…

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Brand Clarity Workbook

Get clarity on your brand before creating a visual brand identity. This 19-page workbook is a step-by-step guide to building a successful brand that attracts your ideal clients.

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The Latest Posts

7/8/22 7/8/22

How to Design a Lead Magnet PDF eBook That Converts

Looking to grow your email list? Learn how to design and create a lead magnet PDF ebook

5/23/22 5/23/22

Creating a Simple Logo Design for a Counseling Practice

Logo design case study: How I created a logo design for a counseling practice to visually express their unique approach to therapy.

4/19/22 4/19/22

Create a Cohesive Design with a Premade Brand Kit

Natsumi 2/1/22 Natsumi 2/1/22

5 Mistakes to Avoid when Starting your own Business

Starting your own business? Here are 5 common startup mistakes that I wish I knew about.

1/25/22 1/25/22

How to Make Your Content Marketing Stand Out with Brand Typography

Is your content marketing missing the mark? Learn how brand typography can attract and engage more of your ideal clients.

Natsumi 1/17/22 Natsumi 1/17/22

The 5 Best Font Combinations for a Squarespace Blog

Selecting fonts for your Squarespace blog can be overwhelming. Here is a professional designer’s selection of the 5 best font combinations for your blog

11/11/21 11/11/21

3 Key Benefits of Simplicity in Your Small Business Branding

Learn about the power of branding simplicity and how it will help you reach more of your ideal clients.

11/11/21 11/11/21

Find Your Purpose with Ikigai to Build a Timeless Brand

Find your brand purpose with Ikigai to build a successful brand. Ikigai is a Japanese concept that means “reason for being”. Here are 4 steps to help you find your brand purpose.