SIMPLICITY IN MIND
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Your go-to resource for branding tips, design tutorials, and visual marketing guidance—designed to help your small business grow.
DESIGN
How a Brand Board Helps Your Small Business Stay Consistent
As a small business owner, you want your brand to be recognizable, professional, and memorable. But keeping your brand consistent can be challenging…
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Brand Clarity Workbook
Get clarity on your brand before creating a visual brand identity. This 19-page workbook is a step-by-step guide to building a successful brand that attracts your ideal clients.
Why Brand Storytelling is Important for Your Business Growth
Want to grow your business? Tell your brand story and make sure your brand storytelling includes these 4 key elements
How to Create a Visual Brand Identity That Attracts Your Ideal Clients
Do you have a strong visual brand identity? In this article, I’ll show you how to create a visual brand identity that attracts your ideal clients.
Building a Brand Style Guide: How to Create Your Color Palette
Working on creating your brand style guide? Learn how to create a color palette that gets attention and attracts more of your ideal clients.
What is Brand Purpose and Why is It So Important?
Do you know what your brand purpose is? This post will show you how to find your brand purpose and why it’s needed to connect with your ideal client.
Custom Brand Identity Design for Baker Amy
Building a Brand Identity - Case study: Creating a brand identity for a virtual cooking school that appeals to working moms.
How many logo variations does your small business need?
Logo variations are a vital part of building a strong brand. But how many do you need? This post will explain how many logo variations your small business needs.
5 Best Ways to Improve Your Blog Post Layout
Are you losing readers with an outdated blog post layout? Here’s how to improve your blog post layout to increase page views on your site.
What is Branding? 5 Reasons Why it’s Important for Your Small Business
What is branding and why is it important for your small business? This post gives you 5 reasons why your small business can’t afford to ignore branding.
Branding vs. Marketing: What’s the Difference?
What’s the difference between Branding vs. Marketing? In this article, I’ll show you how they work together to grow your business.
How to Visualize Your Brand with Visual Metaphors
Find out how to make text stand out against busy backgrounds with 4 simple techniques that designers use.
How to Make Text Stand Out from a Busy Background
Find out how to make text stand out against busy backgrounds with 4 simple techniques that designers use.