SIMPLICITY IN MIND
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Your go-to resource for branding tips, design tutorials, and visual marketing guidance—designed to help your small business grow.
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How a Brand Board Helps Your Small Business Stay Consistent
As a small business owner, you want your brand to be recognizable, professional, and memorable.
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Brand Clarity Workbook
Get clarity on your brand before creating a visual brand identity. This 19-page workbook is a step-by-step guide to building a successful brand that attracts your ideal clients.
How to Make Your Content Marketing Stand Out with Brand Typography
Is your content marketing missing the mark? Learn how brand typography can attract and engage more of your ideal clients.
The 5 Best Font Combinations for a Squarespace Blog
Selecting fonts for your Squarespace blog can be overwhelming. Here is a professional designer’s selection of the 5 best font combinations for your blog
5 Questions to Ask a Designer Before Booking a Branding Package
Wait! Before you put money down on that custom branding package, make sure you’ve asked your designer these 5 questions
The 5 Best Font Pairings for Premium Brands
Feeling overwhelmed trying to pick fonts for your high-end brand? Here are the 5 best font pairings for premium brands
Why Brand Storytelling is Important for Your Business Growth
Want to grow your business? Tell your brand story and make sure your brand storytelling includes these 4 key elements
How to Create a Visual Brand Identity That Attracts Your Ideal Clients
Do you have a strong visual brand identity? In this article, I’ll show you how to create a visual brand identity that attracts your ideal clients.
Custom Brand Identity Design for Baker Amy
Building a Brand Identity - Case study: Creating a brand identity for a virtual cooking school that appeals to working moms.
How many logo variations does your small business need?
Logo variations are a vital part of building a strong brand. But how many do you need? This post will explain how many logo variations your small business needs.
5 Best Ways to Improve Your Blog Post Layout
Are you losing readers with an outdated blog post layout? Here’s how to improve your blog post layout to increase page views on your site.
How to Make Text Stand Out from a Busy Background
Find out how to make text stand out against busy backgrounds with 4 simple techniques that designers use.