SIMPLICITY IN MINDWelcome to the Blog
Your go-to resource for branding tips, design tutorials, and visual marketing guidance—designed to help your small business grow.
DESIGNHow a Brand Board Helps Your Small Business Stay Consistent
As a small business owner, you want your brand to be recognizable, professional, and memorable. But keeping your brand consistent can be challenging…
DOWNLOAD YOUR FREEBrand Clarity Workbook
Get clarity on your brand before creating a visual brand identity. This 19-page workbook is a step-by-step guide to building a successful brand that attracts your ideal clients.
30 Branding Terms You Should Know Before Hiring a Brand Designer
When you start to work with a brand designer, you may not know some of the branding terms they use. Here are the terms you need to know.
3 Key Benefits of Simplicity in Your Small Business Branding
Learn about the power of branding simplicity and how it will help you reach more of your ideal clients.
Find Your Purpose with Ikigai to Build a Timeless Brand
Find your brand purpose with Ikigai to build a successful brand. Ikigai is a Japanese concept that means “reason for being”. Here are 4 steps to help you find your brand purpose.
What is Your Brand Essence? A Guide to Your Visual Identity
Quick, describe your brand in 3 words. If you can’t, read this article on how to find your brand essence and why every small business needs one
How to Define Your Brand Personality
Here’s why every small business needs a defined brand personality and a simple way to create one that’s right for you
5 Questions to Ask a Designer Before Booking a Branding Package
Wait! Before you put money down on that custom branding package, make sure you’ve asked your designer these 5 questions
Branding is Like Gardening: 3 Key Steps to Grow Your Brand
Trying to grow your brand? When your brand starts to grow, your business is thriving. Here are 3 key steps to grow your brand.
Why Brand Storytelling is Important for Your Business Growth
Want to grow your business? Tell your brand story and make sure your brand storytelling includes these 4 key elements
Building a Brand Style Guide: How to Create Your Color Palette
Working on creating your brand style guide? Learn how to create a color palette that gets attention and attracts more of your ideal clients.
What is Brand Purpose and Why is It So Important?
Do you know what your brand purpose is? This post will show you how to find your brand purpose and why it’s needed to connect with your ideal client.
How many logo variations does your small business need?
Logo variations are a vital part of building a strong brand. But how many do you need? This post will explain how many logo variations your small business needs.