Studio Journal
A space where I share thoughts, lessons, and insights from my work in branding and design—from the studio, from projects, from running a small business, and from more than 20 years of experience in design.
DESIGNHow a Brand Board Helps Your Small Business Stay Consistent
As a small business owner, you want your brand to be recognizable, professional, and memorable. But keeping your brand consistent can be challenging…
DOWNLOAD YOUR FREEBrand Clarity Workbook
Get clarity on your brand before creating a visual brand identity. This 19-page workbook is a step-by-step guide to building a successful brand that attracts your ideal clients.
3 Simple Steps to Define Your Target Audience
Not reaching your ideal clients? This post will help you define a target audience in 3 simple steps.
How to Create a Simple Brand Style Guide for Your Small Business
A brand style guide doesn’t have to be complicated. Find out how to create a simple brand style guide with a one-page document for your small business.
5 Different Logo Styles: Which is Best for Your Business?
In this post, you’ll learn about the 5 different logo styles: Wordmarks, Monograms, Combination marks, Brand marks, and Emblems and which logo style would work best for your business.
What is brand marketing? How to achieve brand success with consistency
Your logo is critical. No matter what industry you’re in, whether you run a large corporation or you’re an entrepreneur just starting out, we all know the importance of a brand’s logo.
How to Create Your Unique Selling Proposition (USP)
I wrote a blog article about how to define your target audience the other day. Today I’m going to provide a step-by-step process…