The Blog
You will find visual branding and graphic design tips to grow your small business online.
DESIGN
10 Professional Fonts for a Simple Logo Design
Learn how to choose the best font for a simple, modern logo design with 10 professional fonts selected by a graphic designer.
Brand Fonts & Typography
5 Logo File Formats You Should Have for Your Marketing
Do you know there are several logo file formats for different needs?
150 Brand Value Examples for Your Inspiration
Your brand values can help you stand out in a cluttered digital world. We’ve created a list of 250 brand value examples to help.
30 Branding Terms You Should Know Before Hiring a Brand Designer
When you start to work with a brand designer, you may not know some of the branding terms they use. Here are the terms you need to know.
Find Your Purpose with Ikigai to Build a Timeless Brand
Find your brand purpose with Ikigai to build a successful brand. Ikigai is a Japanese concept that means “reason for being”. Here are 4 steps to help you find your brand purpose.
What is Branding? 5 Reasons Why it’s Important for Your Small Business
What is branding and why is it important for your small business? This post gives you 5 reasons why your small business can’t afford to ignore branding.
Branding vs. Marketing: What’s the Difference?
What’s the difference between Branding vs. Marketing? In this article, I’ll show you how they work together to grow your business.
How to Create an Authentic Brand Mood Board
A brand mood board is a collage of visual ideas and concepts that helps you establish the creative direction for a project. A brand mood board creation is a part of the branding process. I will show you step by step how to create an authentic brand mood board that resonates with your brand.
3 Simple Steps to Define Your Target Audience
Not reaching your ideal clients? This post will help you define a target audience in 3 simple steps.
Is it Time to Rebrand Your Small Business?
Thinking about rebranding? Small businesses need to consider certain factors before making the leap to rebrand. See if the time is right for you.
Design Basics: How to Use the Typographic Hierarchy on Your Website
How to use typographic hierarchy to create a website design that’s cohesive, visually attractive, and engaging for your reader.
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Brand Clarity Workbook
Get clarity on your brand before creating a visual brand identity. This 19-page workbook is a step-by-step guide to building a successful brand that attracts your ideal clients.