SIMPLICITY IN MINDWelcome to the Blog
Your go-to resource for branding tips, design tutorials, and visual marketing guidance—designed to help your small business grow.
DESIGNHow a Brand Board Helps Your Small Business Stay Consistent
As a small business owner, you want your brand to be recognizable, professional, and memorable. But keeping your brand consistent can be challenging…
DOWNLOAD YOUR FREEBrand Clarity Workbook
Get clarity on your brand before creating a visual brand identity. This 19-page workbook is a step-by-step guide to building a successful brand that attracts your ideal clients.
150 Brand Value Examples for Your Inspiration
Your brand values can help you stand out in a cluttered digital world. We’ve created a list of 250 brand value examples to help.
How to Prepare High-Quality Print Collateral
Ready to create print collateral for your small business? Follow this checklist with my best practices to get high-quality results.
30 Branding Terms You Should Know Before Hiring a Brand Designer
When you start to work with a brand designer, you may not know some of the branding terms they use. Here are the terms you need to know.
How to Design a Lead Magnet PDF eBook That Converts
Looking to grow your email list? Learn how to design and create a lead magnet PDF ebook
Creating a Simple Logo Design for a Counseling Practice
Logo design case study: How I created a logo design for a counseling practice to visually express their unique approach to therapy.
5 Mistakes to Avoid when Starting your own Business
Starting your own business? Here are 5 common startup mistakes that I wish I knew about.
Find Your Purpose with Ikigai to Build a Timeless Brand
Find your brand purpose with Ikigai to build a successful brand. Ikigai is a Japanese concept that means “reason for being”. Here are 4 steps to help you find your brand purpose.