SIMPLICITY IN MIND
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Your go-to resource for branding tips, design tutorials, and visual marketing guidance—designed to help your small business grow.
DESIGN
How a Brand Board Helps Your Small Business Stay Consistent
As a small business owner, you want your brand to be recognizable, professional, and memorable. But keeping your brand consistent can be challenging…
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Brand Clarity Workbook
Get clarity on your brand before creating a visual brand identity. This 19-page workbook is a step-by-step guide to building a successful brand that attracts your ideal clients.
Find Your Purpose with Ikigai to Build a Timeless Brand
Find your brand purpose with Ikigai to build a successful brand. Ikigai is a Japanese concept that means “reason for being”. Here are 4 steps to help you find your brand purpose.
Building a Brand Style Guide: How to Create Your Color Palette
Working on creating your brand style guide? Learn how to create a color palette that gets attention and attracts more of your ideal clients.
What is Brand Purpose and Why is It So Important?
Do you know what your brand purpose is? This post will show you how to find your brand purpose and why it’s needed to connect with your ideal client.